Our Packages

A system, not a service list.

Every service we deliver is part of a deliberate progression — from brand foundation to full patient acquisition. Everything builds on what came before.

The Launchpad

Zero to fully booked — before you even open.

Who this is for: New clinics and squat practices that want a full diary from day one, not six months in. We build your complete marketing foundation, then launch the campaign that fills it. By the time your doors open, your diary is already fully booked.

★  The exact system that generated 250 paid patient deposits for a clinic before its doors ever opened.

Whats Included:

  • The Foundation: Brand, tone of voice, website copy, UX mapping, content strategy, CRM, paid ads setup, and automations — everything built and ready before a single patient walks in.
  • The Waitlist Method: The pre-launch campaign that fills your diary. Ads, video, lead generation, nurturing sequences, and sales call handling — run for you, end to end.
The Launchpad by Kovo Marketing

The Acquisition Engine

We run everything. You see results.

Who this is for: Established clinics that want consistent, high-quality patient enquiries every month — without managing the marketing themselves.

We take over the day-to-day entirely. Paid ads, organic social, automations, and conversion tracking — run for you, month to month. You treat patients. We fill the diary.

What's included:

  • Full Meta ads management — targeting, creative, and optimisation
  • Organic social media management and content creation
  • Patient journey content strategy — awareness through to retention
  • Marketing automation, SMS/email nurturing, and retargeting
  • Custom performance dashboard — see exactly where every patient came from, what they spent, and what your marketing made you this month
  • Brand authority building
The acquisition engine by Kovo Marketing

Your Own Marketing Director

Strategic Leadership — without the full-time hire.

Who this is for: Clinics that are growing and need someone to own the marketing completely — not just execute it. You want strategy, leadership, and results, not a junior posting content.

We've spent over 15 years leading marketing inside some of the UK's most recognised healthcare brands — including taking Dream Smiles Dental from zero to Best Dental Practice in the UK in its first year. That same level of thinking is what we bring to every clinic we work with. All the capability of a senior in-house marketing lead, without the overhead.

What we take ownership of:

  • Full marketing strategy and quarterly planning
  • Leadership and oversight of all creative campaigns
  • Team management — internal staff or agency partners
  • Budget oversight and channel allocation
  • Brand consistency across every touchpoint
  • Reporting, KPIs, and board-level visibility
  • Budget oversight and channel allocation
Fractional CMO and marketing by Kovo Marketing
Not sure where to start?

Start with a Brand Diagnostic. One 60-minute strategy session with us. We audit your brand, your marketing, and your patient acquisition — then tell you exactly what's working, what isn't, and what to do first. You leave with a clear diagnosis and a prioritised plan. No fluff. No generic advice. Just an honest view of where your clinic is and what it needs.

£250 - One Time

If you decide to move forward with any KOVO package within 5 days of your diagnostic, the £250 is credited toward your first invoice.

Limited availability. We take only 4 diagnostics each month.