The Brand Diagnostic

Find out exactly where your clinic is losing patients.

A 60-minute private brand and marketing audit. No fluff. No generic feedback. Just a clear diagnosis of what's working, what isn't, and what to fix first.

£250

one-time  |  credited toward any KOVO package if you proceed within 5 days

book a diagnostic
Kovo Marketing brand diagnostic

This isn't a sales call.

The Brand Diagnostic is a working session — 60 minutes with our team focused entirely on your clinic. We review your brand, your marketing, and your patient acquisition before the call, then walk you through a structured audit that tells you exactly what your clinic is communicating, where patients are dropping off, and what's costing you revenue you can't see.

Most clinic owners leave with more clarity about their marketing than they've had in years. Some of what we find will be uncomfortable. All of it will be useful.

What you walk away with

  • A clear diagnosis of where your brand is losing patients and revenue
  • What your marketing is communicating to premium patients — including things you don't realise
  • The 3 highest-impact changes to make immediately
  • A prioritised 90-day growth roadmap you can act on
  • An honest view of whether you're ready to scale paid acquisition — or what needs to happen first
  • Written summary of findings sent within 48 hours of the call
Kovo Marketing

How it Works

Before The Call
Once you book, you'll receive a short pre-audit questionnaire. Our team will use this to review your website, social media, and any existing marketing before we speak. You won't be starting from scratch on the call.
On The Call
We'll work through the audit together — sharing our screen, walking you through the findings, and giving you direct feedback on what we see. This is a working session, not a presentation.
After The Call
You'll receive a written summary of the key findings, your prioritised 90-day roadmap, and a clear recommendation on next steps — whether that's a KOVO package or something else entirely.

Is this right for you?

  • Clinic owners who are spending on marketing but not seeing the results they expect
  • New clinics that want to get their brand and positioning right before spending on ads
  • Established clinics who are ready to attract more premium, high-value patients
  • Founders considering whether to work with KOVO and want to understand the opportunity first
Kovo Marketing
Book your diagnostic

One call. Real clarity. A clear path forward.

£250 - One Time

If you decide to move forward with any KOVO package within 5 days of your diagnostic, the £250 is credited toward your first invoice.

Limited availability. We take a small number of diagnostics each month.

Book Now

Frequently Asked Questions

What services do you offer?

We build complete patient acquisition systems for premium clinics — from brand foundation and launch strategy through to full monthly marketing management and senior strategic leadership. Our core services are: The Launchpad, The Acquisition Engine, and Fractional CMO. We also offer The Brand Diagnostic as a starting point, and The Waitlist Method for clinics launching from scratch.

Learn more

How much do your services cost?

We don't publish pricing publicly because every clinic is at a different stage and the right package depends on what you actually need. Pricing is discussed during The Brand Diagnostic. If you proceed with any KOVO package within 5 days, the £250 diagnostic fee is credited toward your first invoice.

Do you offer marketing consultations?

Yes — this is The Brand Diagnostic. A 60-minute private strategy session where we audit your brand, your marketing, and your patient acquisition, then tell you exactly what's working, what isn't, and what to do first. £250, one time.

Learn more

How do I book an appointment/call?

Not sure which is right for you? Here's how to get started.

‍Free Intro Chat

‍Not ready to commit to a diagnostic just yet? Fill in the form above and we'll have a quick conversation about where your clinic is and whether KOVO is the right fit. No pitch. No pressure.

‍The Brand Diagnostic — £250

‍Ready to get straight into it? Book a 60-minute private strategy session and leave with a clear diagnosis of your brand, your marketing, and exactly what to do first. The £250 is credited toward any KOVO package if you proceed within 5 days.

Learn more

What payment options do you accept?

We accept bank transfer, card payments, and direct debit for recurring packages.

Do you offer finance or instalment plans?

Yes, for larger projects like branding and website design, we can arrange staged payments to make things easier.

Who will I be working with / who are your experts?

You work directly with our founder, Maham Saud — not an account manager, or a junior team member. Maham leads the strategy on every client and is the person you speak to, brief, and build with.

You will also work with our creatives, ads team and developers. We only take on projects where we can deliver real results and give your brand the attention it deserves.

How experienced is your team?

Maham has over 15 years of experience leading marketing inside some of the UK's most recognised healthcare brands. That includes taking Dream Smiles Dental from zero to Best Dental Practice in the UK within its first year, building three commercial brands simultaneously for Dr Tim Pearce, and launching The Aspen Clinic from nothing. The work is not theoretical. It has been done, at scale, in this industry.

Maham works with a trusted network of specialists — experienced web developers, Meta ads managers, videographers, and sales managers — all UK-based, all vetted, all the best at what they do. You never get passed to someone junior. Every specialist brought in is chosen because they are the right person for your clinic, not because they were available.

Do you have examples of your work or case studies?

Yes. You can access our full case studies on the website. We cover Dream Smiles Dental, Dr Tim Pearce and SkinViva, and The Aspen Clinic in detail.

See more

What makes you different from others in your industry?

Most marketing agencies offer a service list. We offer a method — built from years of working inside premium healthcare clinics, not just consulting for them. We understand how premium patients think, what makes them trust a clinic, and what makes them book. That knowledge is baked into everything we build.

What happens at the Brand Diagostic?

We review your brand, website, social media, and marketing before the call. On the call, we walk you through exactly what we find — what's working, what isn't, and what to prioritise. Within 48 hours you receive a written summary and a prioritised 90-day plan. It is a working session, not a sales pitch.

How long will it take to see results?

It depends on the starting point and the package. For clinics going through The Launchpad, results start before you even open — that's the point. For clinics on The Acquisition Engine, you'll see movement quickly once campaigns are live.

What we won't do is drive traffic to something we don't believe will convert. If something needs fixing first, we'll tell you — because wasting your budget helps no one, least of all us. We're business owners too. We understand that every pound you spend on marketing needs to work. The foundations go in first. Then we drive the traffic. That's how you get results that last rather than a spike that disappears.

What’s included in your packages?

Full details of every package are on our services page. The short version: The Launchpad builds your complete marketing foundation. The Acquisition Engine runs your marketing month to month. Fractional CMO gives you senior strategic leadership. The Waitlist Method fills your diary before you open.

Learn more

Can I customise my package?

We start with what we know works and adapt it to your clinic's specific stage and needs. The Brand Diagnostic is where we work out what that looks like for you.

Where are you located?

We are based in the UK and work with clinics nationally and internationally. Wherever you are in the world, if you're building a premium clinic and you're serious about growth, we're open to the conversation.

What is your cancellation policy?

Retainer packages require 30 days written notice to cancel. Project-based work is governed by the terms in your agreement.

What happens if I’m not satisfied with the results?

We take that seriously. We build in regular reporting and strategy reviews so that if something isn't performing, we know about it and address it before it becomes a problem. We don't disappear after onboarding.

Do you provide aftercare or ongoing support?

Retainer clients have ongoing access to us as part of the package. Project clients can discuss continuation or support arrangements once the project is complete.