Dream Smiles Dental

Packages

Launchpad, The Waitlist method, Acquisition engine + CMO

Date

2024 (pre launch) - April 2026

The brief

Principal dentist, Dr Naveed Patel, approached founder Maham Saud twelve months before his squat practice existed. No patients. No brand presence.

Just a vision to build something genuinely premium and different in a market full of indistinguishable dental practices. The brief was straightforward. Build the marketing infrastructure from scratch, position Dream Smiles as the premium choice from day one, and have the diaries full of high-value patients before the doors opened.

Then he said something that set the tone for everything that followed."I've built something beautiful. You need to do it justice online. The physical presence is there — now build that online."

‍And then: "I want us to be the best dental practice in the country."

‍A daunting brief. She accepted it.

Website

https://dreamsmilesdental.co.uk/

The challenge

A squat practice faces a challenge no established clinic does. There is no patient base to inherit, no reputation to trade on, no existing trust to leverage. Every patient has to be earned from zero — in a market where most practices have years of reviews and community recognition behind them.

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Most squat practices spend their first twelve to eighteen months running at a loss, accumulating patients slowly and hoping the numbers eventually work. The principal dentist wanted a different outcome entirely.

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What made this harder still was a deliberate decision made from the very beginning. Dr Naveed Patel didn't want the brand built on his name, his face, or his following. No founder-led content. No personal profile to lean on. No shortcut of an existing audience to seed the launch.

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